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Privacy Policy and Terms of Use

“We” or “us” means Amir Quality Meats Inc. (“AQM“). “You” means anybody whose personal information we hold, but we direct this privacy policy primarily to our customers.

We recognise the importance of privacy and the sensitivity of personal information. We are committed to protecting any personal information we hold. This Privacy Policy outlines the types of personal information we collect, use, and disclose. It explains how we use, disclose, and protect your personal information.

We may share your personal information within our group of companies or with our service providers (companies operating on our behalf) and other third parties (companies with which we provide programs, products or services) for the purposes described in this policy and in accordance with applicable law.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) (the “Act”) and the Canadian Standards Association Model Code for the protection of personal information, which it incorporates. To learn more visit the Office of the Privacy Commissioner of Canada.

Your Privacy Rights

We are responsible under the Act for the personal information we collect and hold. To ensure accountability, we have developed this policy and trained our support staff about our policies and practices.

What is Personal Information

“Personal information” is defined in the Act as any information about an identifiable individual. It is any information that identifies you or could be reasonably associated with you. The personal information we collect may include contact information such as your name, email address, home address, and phone numbers, as well as information about the specific products and services that you purchase in our stores, information provided to us in connection with our programs, products and/or services and/or information collected automatically when you interact with us online. Please note that personal information items, including job titles, business telephone number, business address or particulars on a business card, are not protected by PIPEDA.

What Personal Information do We Collect?

When you request any sales information or other documentation through the Website, express an interest in obtaining additional information about our services, request customer support, use our “Contact Us” or similar features, register to use our website, or download certain content, we may collect certain contact information from you, including your name, email address, phone number, mailing address, and telephone number, information relevant to a business matter and other information incidental to our provision of our business services.

Purposes for which Personal Information is Collected

We use your personal information for the primary purpose of developing and conducting business with you. Other purposes may include:

  1. to send you information for marketing purposes, in accordance with your marketing preferences;
  2. for recruitment purposes if you have applied for a role with AQM;
  3. to respond to your online inquiries and requests, and to provide you with information and access to resources or services that you have requested from us;
  4. to manage our Website and system administration and security;
  5. to improve the navigation and content of our Website;
  6. to identify any server problems or other IT or network issues;
  7. to compile aggregated statistics about site usage and to better understand the preferences of our visitors;
  8. to carry out research and development to improve our products and services; and
  9. manage our client databases and generally manage our client relationships.

We do not disclose your personal information to any third party to enable them to market their products and services. We do not sell our client mailing lists or other personal information.

We collect only that personal information that is necessary for our purposes. We will retain personal information for as long as necessary to fulfill the purposes for which it was collected and as required by law. We have established minimum and maximum retention periods regarding the retention of personal information.


We take precautions including organizational, technical, and physical measures, to help safeguard against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, the personal information we process or use. While we follow generally accepted standards to protect personal information, no method of storage or transmission is 100% secure. If you have any questions about the security of our Website, please contact us via the “Inquiries” section below.

Disclosure of your Personal Information

We will not share your personal information outside of our group of companies, except as indicated below:

  1. We may share your personal information with our service providers and other third parties (companies with which we provide programs, products or services) for the purposes described in this policy and in accordance with applicable law.
    These third parties may have their own privacy policies and terms and conditions, which will govern their use of your personal information. You will be informed upon signing up for the relevant program, product or service of the third-party arrangement so that you can review the relevant privacy policies that apply.
  2. Canadian law permits or requires the use, sharing, or disclosure of personal information without consent in specific circumstances. These circumstances include situations where use, sharing, or disclosure is necessary to protect our group of companies, our employees, our customers, or others (e.g., when investigating and preventing suspected or actual illegal activities, including fraud, or to assist government and law enforcement agencies). If this happens, we will not share more personal information than is reasonably required to fulfill that particular purpose.
  3. Other than the purposes listed above, we may, with your implied or express consent, share or disclose your personal information outside of our group of companies, in accordance with applicable law.


We will obtain the requisite consent to the collection, use, and disclosure of personal information, as required by applicable privacy legislation. Sometimes we ask for your consent in writing, but, often, we may accept your oral consent. We will take into account the sensitivity of the information we are collecting, using, and disclosing in determining how we obtain your consent. It is implied that an individual who voluntarily provides personal information to us has consented to the collection and use of this information.

Access to Your Personal Information

Under Canadian privacy law, you have the right to request access to, and correction, and deletion of the personal information we hold about you, or make a complaint, subject to any legal restrictions. Upon request, we will respond to your request within a reasonable timeframe, in compliance with applicable laws.

It is your responsibility to provide accurate, correct, and complete information.

Website Usage Information

Our site may include Social Media Features, such as the Google Plus, LinkedIn, Facebook Like button, Pinterest and Widgets, such as the “Share This” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly.

Social Media Features and Widgets are either hosted by a third-party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Our Website may contain links to other websites, applications, products or features maintained by third parties (“External Websites”). AQM is in no way connected to, nor does it endorse, approve, recommend or sponsor any External Website, and has no responsibility or liability related to or arising from your use of any External Website. The information and/or practices of such External Websites are governed by the applicable third-party terms and conditions, rules and regulations including privacy statements, for which you have the sole responsibility to review in order to better understand those third parties’ terms, conditions and practices. By accessing External Websites, you acknowledge and agree that your use of the External Websites may cause personally identifying information to be publicly disclosed and/or associated with you, even if AQM has not provided such information.

We may send e-mails to individuals and businesses in our contact database to distribute a newsletter and advise of recent developments in our field. These emails will contain an opt-out feature that allows you to unsubscribe if you do not wish to receive future emails from us in this regard.

Improving your Online Experience

i. Digital Markers (including cookies)

A digital marker is a resource created by the visitors’ browser in order to remember certain pieces
of information for the web server to reference during the same or subsequent visit(s) to the website, i.e. “cookies” or HTML5 web storage. Some examples of what digital markers do are as follows:

  1. Allow a website to recognize a visitor who has previously accessed the site; and
  2. Track what content is viewed on the site which helps website administrators ensure visitors find what they are looking for.

We use sessional and persistent digital markers on our website. During your online visit, your browser exchanges data with our web server. The digital markers used do not allow us to identify individuals and do not contain personal information. Gathering your information helps us track visits to the AQM Website, understand and evaluate the customer experience, improve the content and layout of our Website and customize the web experience, ensure our Website and other services work correctly, and support our customer analytic efforts.

You may adjust your browser settings to reject digital markers, including cookies, if you so choose. However, it may affect your ability to interact with our site.

ii. Web Analytics

Web analytics is the collection, analysis, measurement, and reporting of data about web traffic and visits for purposes of understanding and optimizing web usage. Information in digital markers may be used in conjunction with computer request data to identify and track your online interactions with our site.

We use Google Analytics and log file analysis to improve our site. When your device (i.e. computer, smart phone, etc.) accesses our website, Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is not tied to personally identifiable information. We do not collect or store your personal information in association with these cookies, e.g., your name or address, so this information cannot be used to identify who you are.

If you wish, you may opt out of being tracked by Google Analytics by disabling or refusing the cookies; by disabling JavaScript within your browser; or by using the Google Analytics Opt-Out Browser Add-On.

NOTE: disabling Google Analytics or JavaScript will still permit you to access comparable information or services from our site. However, if you disable your session cookie option, you will still be able to access our public website, but you might have difficulties accessing any secure services such as user login. Data collected for web analytics purposes goes outside of Canada to Google servers and may be processed in any country where Google operates servers. Data may be subject to the governing legislation of that country. For further information about Google Analytics, please refer to the Google Analytics terms of service.

Updates to this Privacy Policy

We may make changes to this policy from time to time. Any changes we make will become effective when we post a modified version of the policy on this webpage. If we make any material changes to the policy, we will post a notice on our website. By continuing to participate in our programs, and/or use our services or purchase our products after the modified version of the policy has been posted, you are accepting the changes to the policy, subject to any additional requirements which may apply. If you do not agree to the changes in our policy, it is your responsibility to stop participating in our programs, and/or using our services or purchasing our products. You acknowledge and agree that you are responsible for periodically reviewing this Privacy Policy. The “Effective Date” at the top of the policy indicates when it was last updated.


If you have any questions, comments, concerns, complaints, or feel that we are not abiding by
our Privacy Policy, contact us at: (905) 457-7557.

You may also contact us at our mailing address:

Amir Quality Meats Inc.
128 Hedgedale Road
Brampton, ON
L6T 5L2

Terms of Use of Website

You may use the Website only if you accept these Terms of Use (the “Agreement”). Your continued use of the Website indicates your assent to this Agreement. If you do not agree with any portion of this Agreement, you should exit the Website immediately.

i. Ownership of intellectual property

AQM is the owner of the contents of this Website, including all information, text, publications, documents, opinions, views, graphics, and images, (collectively referred to as the “Materials“), displayed on and from this site, except as otherwise noted to the contrary.

Any unauthorized use of the content of this Website, including any reproduction, distribution or redistribution, transmission or retransmission, communication to the public by telecommunication, performance, translation, distribution to the public or downloading is prohibited without the prior written authorization of AQM. The Materials on this website are protected from copying or reproduction under national and international trademark and copyright laws, and nothing on this site should be construed as a license to use the Materials.

ii. Disclaimer

AQM attempts to keep the information on this Website current, accurate and complete but reliance upon any materials on this site shall be at your sole risk. All such information should be verified independently before being used or relied on. AQM assumes no liability or responsibility for any errors or omissions on this site. Links or references to other websites or organizations do not imply endorsement or approval by AQM.

AQM reserves the right to correct any errors, inaccuracies or omissions and to change or update information and material at any time without prior notice.

AQM assumes no liability or responsibility for any damage to you, your computer or your other property due to your access to, use of or downloading of this site or any materials provided on this site. Neither AQM, any of its agents nor any other party involved in creating, producing or delivering this site is liable for any damages whatsoever arising out of your access to, or use of, this site or any material from this site.